The company revealed that Google Chrome will receive three new artificial intelligence (AI) features. Earlier this year, Google’s internal AI model Gemini was integrated into the Chrome browser, however, those functionalities are only for paying Workspace subscribers.
However, all users will be able to utilize the AI elements that the tech giant is currently deploying. These consist of the integration of Google Lens, a browser history driven by AI that facilitates natural language queries, and the ability to compare products across several websites.
Google revealed the new features for the Chrome browser in a blog post. The company highlighted that to improve user experience, the browser has been gradually integrated with AI technologies over the past few years. Among these capabilities are the ability to organize tabs and AI-generated real-time captions for audio-based material.
Google Lens is being integrated with Google Chrome with this version. Years after being offered to the smartphone app, the visual lookup capability is now being slightly modified and made available in the desktop browser. Users can do a visual lookup, much to Circle to Search, instead of clicking an image to run it through Lens.
Users will be able to click Google Lens to perform a visual search on any portion of their screen by selecting it using the Chrome address bar. A side panel will open and users will see visual matches. Users can now refine their search by brand, color, or other details by using the multisearch tool. Inquiries can also be followed up on to go further into a topic. The feature is currently being rolled out to all users.
Tab Compare is another intriguing feature that will be available in Chrome. The feature is essentially a shopping tool that offers an AI-generated overview of products from across multiple tabs and shows them on a single page.
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A tablet format will be used to display the data for convenient comparison. According to the search engine giant, the table will include information on features, specs, price, and ratings of the products. This feature will first roll out in the US over the next few weeks.
Finally, Google is also releasing an AI-driven update for Chrome’s browser history. With the help of this feature, users will be able to view their history and ask Chrome to display the pages that match their natural language query, this function, which can be switched on or off in settings, will protect privacy by allowing data to be browsed from incognito mode. It is also being launched in the US first and will be available over the coming weeks.
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