Meghan Markle’s lifestyle brand, As Ever, is facing setbacks just months after its launch, according to the Daily Mail. The brand, featuring products like jams, herbal teas, and flower sprinkles, was expected to appear on Netflix’s platform and in its upcoming retail stores in Philadelphia and Dallas.
So far, none of her products are listed online, and insiders suggest they may never reach store shelves. Journalist Marina Hyde commented on her podcast The Rest is Entertainment:
“Meghan’s jam is supposedly for sale in the Netflix store. But they don’t even have a tab for her show. She has gone into a product partnership with them, but I’m afraid that will just peter out.”
A Netflix spokesperson confirmed that As Ever products have never been sold on the platform.
Change in Meghan and Harry’s Netflix Deal
Prince Harry and Meghan’s original $100 million contract from 2020 has been replaced with a smaller “first-look” deal, giving Netflix the choice of which projects to fund.
PR expert Mark Borkowski told the Daily Mail:
“I think Netflix has done a very neat job of pivoting away from two very expensive people who didn’t deliver… It’s not like they’re gradually uncoupling – it’s a downgrade. Netflix are not going to expose themselves to those budgets again.”
Low Ratings for With Love, Meghan
The second season of Meghan’s Netflix series, With Love, Meghan, is currently ranked 136 on Netflix’s charts two weeks after release, indicating weak performance.
“It’s very underwhelming. It’s really down to Meghan to get the stars. Where is Oprah, Michelle Obama or a Kardashian, even? It is just a bunch of random people she knows,” an insider said.
This season includes guests like Chrissy Teigen, Tan France from Queer Eye, Meghan’s personal friends such as Daniel Martin and Heather Dorak, and several chefs with Netflix experience.
Meghan Shuts Down ShopMy Page
Meghan has also closed her ShopMy page, which previously showcased her curated fashion, beauty, and home picks, further reducing the visibility of her lifestyle brand.
Overall, Netflix distancing itself, low series ratings, and limited product exposure show that Meghan Markle’s ambitious ventures with the streaming platform are facing serious challenges.
