The Apple Vision Pro went on sale in February 2024. The mixed-reality headset is currently only available in the United States, but the company intends to make it available in other locations. However, while the Cupertino-based tech giant’s newest product is being developed, it appears that a successor is not in the works.
According to a fresh source, Apple does not intend to release the Vision Pro 2 before the end of 2026. Notably, CEO Tim Cook recently said that the mixed-reality headset will be available in China in 2024.
Bloomberg’s Mark Gurman reported in his Power On newsletter that Apple’s Vision Pro roadmap for the next two years does not include introducing another headset to the market.
This backs with Apple analyst Ming-Chi Kuo’s prediction in a February Medium post that the Vision Pro 2 will not be mass-produced before 2027. If the reports are to be believed, the tech giant could wait up to three years before considering another augmented reality (AR) and virtual reality (VR) product.
This does not mean Apple does not have a Vision Pro roadmap. According to Gurman, the company has three distinct priorities right now. The primary goal is to expand the market. Despite its launch, the mixed reality headset is now only available in the United States. China appears to be the first on the list, with Cook having previously announced its introduction there.
Other regions may see the headset introduced in 2025. However, it appears that the tech giant is retaining a conservative perspective of the units it will be able to sell, since orders for the Apple Vision Pro have reportedly been reduced from a “market consensus” of 700,000 to 800,000 units to 400,000 to 450,000 units.
Also Read:
The company also plans to improve the existing operating system for the mixed-reality headset. According to the source, Apple will release the visionOS 2.0 update later this year. However, the update is not expected to make any major changes to the device’s functionality. It’ll be fascinating to see what new features the company adds. Notably, the Vision Pro is expected to receive new AI features as part of an operating system update.
According to Gurman, the ultimate goal is to build a less expensive headset. The company is said to be focused on launching a cheaper version of the Vision Pro before planning a successor. However, there is a challenge. According to the report, Apple is struggling to lower its prices and lacks a specific plan to accomplish this.
