Devon Pritchard will take over as President and Chief Operating Officer of Nintendo of America Inc (NOA) following Doug Bowser’s retirement on December 31, 2025. Pritchard brings 19 years of experience in the video game industry and has been a key member of the NOA leadership team.
With this promotion, Pritchard will also join the NOA Board of Directors and become an NCL Executive Officer.
Pritchard on Her New Role
Speaking about her promotion, Pritchard said:
“I am humbled and excited to take on this new role. Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family.”
Devon Pritchard Salary and Net Worth
The exact salary and net worth of Devon Pritchard have not been publicly disclosed. However, according to Glassdoor, a Vice President at NOA could earn $187,000 – $308,000 per year. As the President, her salary is expected to exceed this range.
While her net worth is not public, her 19-year career in the video game industry suggests she has likely accumulated a significant personal net worth.
Career and Leadership Background
During her career, Pritchard has held executive roles in Marketing, Business Affairs, and Publisher Relations. Most recently, she served as NOA’s Executive Vice President of Revenue, Marketing, and Consumer Experience.
Doug Bowser commented on Pritchard’s promotion:
“Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”
