Democratic leaders are already laying the groundwork for the 2028 presidential primary, launching what insiders call “shadow campaigns” well before official declarations. According to USA Today, prominent Democrats are traveling, fundraising, and making strategic appearances in early primary states — signaling a race already in motion despite being months away from the formal kickoff.
Kamala Harris Backs Away from California, Sparks Speculation
Former Vice President Kamala Harris drew attention when she passed on running for governor of California, fueling speculation about higher ambitions.
“I want to travel the country, I want to listen to people, I want to talk with people, and I don’t want it to be transactional, where I’m asking for their vote,” Harris told The Late Show with Stephen Colbert.
Her decision not to “go back in the system” so soon has opened the door for others in the party to test their national appeal quietly.
Do Democrats Have a 2028 Frontrunner?
At this stage, no clear Democratic frontrunner has emerged. But many expect a competitive field.
“There will be a contested primary. There will be a large field of people who feel like it’s their time and it’s their moment,” said Michael Feldman, political strategist and senior adviser to former Vice President Al Gore, speaking to USA Today.
Historian Matthew Dallek of George Washington University added:
“More is riding on this pre‑primary race than in most years because the party’s brand is in the toilet.”
Early Activity Signals a Heated 2028 Democratic Primary
Several prominent Democrats are already making moves in early voting states like New Hampshire, Iowa, and South Carolina:
- Illinois Governor JB Pritzker slammed “do‑nothing” Democrats in a recent New Hampshire speech.
- Senator Ruben Gallego of Arizona confirmed he will soon begin groundwork in key states.
- Governor Gavin Newsom (CA), Governor Andy Beshear (KY), Rep. Ro Khanna (CA), former Transportation Secretary Pete Buttigieg, and Maryland Governor Wes Moore have all been quietly engaging early voters.
Fundraising and Firepower: Who’s Gaining Ground?
Money is already shaping the early stages of the race. Rep. Ro Khanna reported raising $14.2 million by June — outpacing many rivals.
Other names with strong financial backing include:
- Rep. Alexandria Ocasio-Cortez
- Sen. Chris Murphy
“There is some juice, there’s some fire, from the perspective of people who want to step up and lead and be the standard bearer for our party,” said Nina Smith, a former strategist on Buttigieg’s 2020 campaign.
A Party at a Crossroads
This pre-primary phase comes at a fragile time for the Democratic Party. Internal divisions, rising populist sentiment, and backlash from recent elections have left the party without a unified direction. The crowded field forming now suggests that 2028 will be a long, unpredictable contest — with no heir apparent.
