Kentucky Fried Chicken is making headlines with its bold new campaign, the “Kentucky Fried Comeback,” which promises a free bucket of chicken to customers. The fast-food giant aims to reclaim its title as America’s top chicken chain amid rising competition.
“Kentucky Fried Comeback will put KFC back on top,” the company stated in its press release on Monday, July 14, following news of McDonald’s reintroducing the fan-favorite Snack Wrap, as reported by USA Today.
A Return to Flavor
KFC’s famous fried chicken, renowned for the Colonel’s “legendary blend of 11 herbs and spices,” is designed to attract customers back through improved taste and customer satisfaction. The company is ready to welcome patrons, stating they are prepared to deliver “crispy, hot, and unmistakably original” chicken.
Catherine Tan-Gillespi, President of KFC United States, expressed enthusiasm for the campaign:
“We’re well aware of the latest fried chicken rankings, and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are. If people can give their ex a million second chances, I hope our fans can give us one… Come back and give us a shot − your first bucket’s on us.”
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How to Get Your Free Bucket
To redeem the free bucket of KFC chicken, customers must first make an online purchase of at least $15. This “Free Bucket On Us” deal is available exclusively on KFC.com and through the KFC app at participating locations.
Customers should sign into their KFC Rewards account when placing their order. This offer must be redeemed before checkout and is available until August 24. A feedback form will follow the transaction, and customers are reminded that this offer cannot be combined with any other discounts. Additionally, any applicable taxes and fees will be the responsibility of the customer.
