YouTube will now pay creators up to $10,000 per month for making popular videos on its TikTok competitor, YouTube Shorts. The company plans to pay $100 million throughout the next year, with the first payments going out this month.
This means a whole lot of cash for creators, but payouts aren’t guaranteed. The popularity needed to earn money will depend on just how many people are making and watching Shorts each month, and payouts will also depend on where each creator’s audience is located.
YouTube is also requiring these to be original videos. Reuploads and videos tagged with watermarks from other platforms like TikTok, Snapchat, or Reels will disqualify a channel for payments.
The payments are only available in 10 regions for now, including the US, UK, India, and Brazil, among others, and YouTube says it plans on expanding that list “in the future.”
The Shorts Fund will eventually be replaced with a “long-term, scalable monetization program,” Neal Mohan, YouTube’s chief product officer, said on today’s episode of Decoder.
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The fund is “a way to get going and to actually really start to figure out” how monetization should work for creators making these videos. “You’re essentially consuming a feed of shorts, and so the model has to work differently,” Mohan said.