YouTube has introduced a new feature on its video-sharing platform for all its content creators. The new feature is called Super Thanks and it essentially opens another revenue stream for content creators by letting their (super) fans donate money by purchasing a Super Thanks.
YouTube says that Super Thanks is the fourth paid digital good that helps content creators to monetize their content. It joins other paid digital goods, including Super Chats launched back in 2017, Channel Memberships launched in 2018, and Super Stickers launched in 2019.
Super Thanks, as mentioned before, lets fans show their support for their favorite creators by purchasing it. As of now, Super Thanks are available at four price points varying between $2 and $50. Once fans purchase a Super Thanks, they will see an animated GIF and a bonus.
They will also get a distinct, colorful comment to highlight their purchase, which creators can respond to. YouTube says that just like Super Chat and Super Stickers, Super Thanks does double duty for creators, that is, keeping their connections with fans meaningful while also giving them a new way to make money.
Super Thanks is currently in beta on YouTube’s desktop-based platform and its Android and iOS-based mobile apps. It is available to users in 68 countries.
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The list includes Argentina, Australia, Austria, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, Iceland, India, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Mexico, Netherlands, New Zealand, Nicaragua, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Uganda, United Kingdom, United States, and Uruguay.
YouTube says that its Super Thanks feature will be available to all eligible creators in the YouTube Partner Program later this year.