WhatsApp Payments Launched in Brazil

Payments are going to be processed by Brazilian fintech company Cielo.

WhatsApp has launched its payment feature in Brazil. WhatsApp Payments will be powered by the Facebook Pay technology and the payments are going to be processed by Brazilian fintech company Cielo.

Mark Zuckerberg took to Facebook to announce the launch today, “We’re making sending and receiving money as easy as sharing photos. We’re also enabling small businesses to make sales right within WhatsApp,” he explained in his post.

While it has been officially rolled out in Brazil, it’s still on testing mode here due to regulatory roadblocks.

WhatsApp has tied up with several local merchants and users can chat with them and make payments easily. You will need to add your debit or credit card details just one time to start the payment process.

For now, WhatsApp Payments in Brazil is supporting credit cards from Visa, Mastercard, Banco Do Brasil, Nubank, and Sicredi networks.

Sending money or purchasing anything on WhatsApp is free for individuals. Businesses, however, will need to pay a processing fee to receive payments that customers have paid.

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Going forward, WhatsApp wants to let people use a single card across all of Facebook’s suite of apps and services.

Zuckerberg had announced earlier this year that WhatsApp Payments will be launched in several countries over the next six months.

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