TikTok has announced that it is going to restrict HD streaming on its platform in Europe for 30 days. This decision has been taken for the European Union region to ensure that data networks there are relieved of pressure.
With people staying in to practice social distancing due to coronavirus, internet services and apps have seen a huge surge of users.
In a statement TikTok said, “While we want our platform to be a place where our community can create, share and enjoy video content, we do not want any increased level of usage to add further pressure on overall network infrastructure and capacity. With this in mind, we have made a voluntary decision to prevent our users in Europe from being able to watch content in high definition for the next 30 days.”
“Users will still be able to create and share videos as normal and for our community. This decision will not have any material impact on the quality of their TikTok experience. This adjustment does allow us to play a very small role in reducing some of the pressure on the infrastructure that is so critical to people’s everyday lives. In line with our industry peers, this is a voluntary decision with immediate effect, and we’ll continue to work closely with network operators regarding any related decisions in the future.”
It’s not just TikTok, the EU has asked OTT platforms like Netflix and Amazon Prime Video to restrict HD quality on their platforms.