Google’s Verified Calls To Show Caller’s Name, Logo, Reason For Calling

The caller’s profile will also come with a verification symbol if the business has been authenticated by Google.

Google has just announced Verified Calls which is a new feature in the Google Phone app that identifies calls on basis of who is calling, the caller’s logo, and the reason for calling. The main idea behind the addition of a feature like this is to tackle phone call frauds.

With the rollout of Verified Calls, the Google Phone app on Android devices will show you who is calling and why, the call will also come with a verified badge if the business has been authenticated by Google. This feature will be rolling out across the world starting with Spain, Brazil, Mexico, and the US.

Google pointed to a 2019 FTC report in its blog post about the Verified Calls to state that phone calls were the number one way people reported being “contacted by scammers”. And while most people hung up on those calls, there were others who lost money, “a median loss of $1,000”.

“Spam and scam calls erode trust in business and increase costs to consumers,” wrote Google.

The Verified Calls feature is available with the Google Phone app for Android that should come pre-loaded on most Android devices, but you can also download it later this week in case your smartphone uses a custom dialler.

Post that, when you get a call from a business, you will be able to see who is calling, the reason for calling and if the business is verified, you will see a white tick in a blue shield.

“This is done in a secure way—Google doesn’t collect or store any personally identifiable information after verification,” the company explained in the blog. This service is important for businesses in particular.

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“We’ve been piloting Verified Calls for a few months, and the early results indicate that it improves the likelihood of someone answering a call. This in turn helps reduce business costs while identifying relevant calls to people in a trustworthy way,” Google explained.

The company gave the example of banks alerting a customer about a possible fraudulent transaction and a customer potentially rejecting the call assuming it’s spam. This feature also is immensely helpful for food delivery companies and courier services.

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