Google to reportedly acquire ‘Firework’ similar like TikTok

Like TikTok, Firework lets users create 15-second videos and currently has a million registered users on it.

As per reports, Google is reportedly interested in purchasing US-based social video app “Firework” that lets users share short videos like Chinese player TikTok. Firework currently let users create 15-second videos. It is available for Android and iOS users and has a million registered users on it.

According to a report in The Wall Street Journal, Chinese micro-blogging platform Weibo had also shown interest in acquiring Firework but “talks with Google are further along”.

Based in Redwood City, California, Firework that entered India last month was valued at more than $100 million in a fund-raising round earlier this year. TikTok’s parent, Beijing-based ByteDance, is valued at around $75 billion.

Firework is part of a suite of apps created by Loop Now Technologies, a start-up that focuses on next-generation consumer mobile applications.

Similar to TikTok that allows users to post 15-second short videos, Firework allows users to create 30-second videos and with “Reveal”, it’s patent-pending technology, it will allow creators to take both horizontal and vertical video in one shot from their mobile device.

In November last year, Facebook also quietly released a stand-alone app called Lasso to compete with TikTok.

On Lasso, which is currently available in the US, users can record themselves dancing and lip-syncing to music, similar to what they can do on TikTok.

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In addition, Facebook recently roped in former Google employee Jason Toff for a key portfolio and the speculation is rife about the social networking giant preparing the global launch of its short video-sharing app.

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