HomeTechnologyNewsGoogle Maps Brings a New Generative AI Feature to Improve Discovery

Google Maps Brings a New Generative AI Feature to Improve Discovery

Google Maps' new feature is being rolled out to select Local Guides in the United States.

Google has introduced new artificial intelligence (AI)-powered enhancements to Google Maps that will help users discover new places. The most recent generative AI function will provide tailored recommendations based on consumers’ individual requirements.

It employs large language models (LLMs) to assess over 250 million locations on Google Maps and contributions from over 300 million contributors to generate recommendations for where to go. Google Maps’ generative AI tool will be available to select Local Guides in the United States starting this week.

Alphabet-owned Google Maps will now include a new generative AI capability, according to a blog post published on Friday (February 2). The new tool will help users explore new places and make tailored suggestions based on their specific requirements.

The fresh feature will use large-language models (LLMs) to assess Maps’ rich information on over 250 million places, as well as trusted insights from a community of over 300 million contributors, to swiftly create recommendations for where to visit.

Select Local Guides in the United States who voluntarily offer reviews, images, answers to inquiries, fact-checking, and other content to Google Maps can use the generative AI function starting this week. Following feedback from these engaged Google Maps community members, the new capability will be rolled out more widely.

Google’s official release post includes a few instances of how the generative AI search feature is being used. If a user is visiting San Francisco and wants to plan a few hours of thrifting for unique vintage finds, they can tell Maps what they’re looking for, such as “places with a vintage vibe in SF,” and the AI models will analyse Maps’ information about nearby businesses and places, as well as photos, ratings, and reviews from the Maps community, to make recommendations.

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Users will also see results categorised by category, photo carousels, and review summaries. The conversation can be continued with follow-up inquiries such as “How about lunch?” and the AI feature will recommend places that match the users’ preferences. Google promises that the AI-powered feature would make it easier to discover and explore areas across the world using Maps.

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