Facebook Inc. Chief Executive Officer Mark Zuckerberg said the social network is making it easier for content creators to set up their own digital shops on the photo-sharing app Instagram.
The Menlo Park, California-based company is also testing a new affiliate tool to enable people to get paid for product promotion, Zuckerberg said.
The feature will allow Instagram creators to earn a commission for purchases that are made through their recommendations to their followers. Brands will set their own commission rates, he said.
The announcements are part of a larger push by Facebook and Instagram to lure creators with new monetization tools as they fend off competition from social media rivals such as Snapchat and TikTok.
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During the pandemic, Facebook has also been pushing its e-commerce offerings to attract small businesses that ramped up their digital outreach to find new customers when traffic at brick-and-mortar shops declined.